3 Pizza Delivery Promotion Ideas
Posted on July 2, 2012
Pizza. I’m pretty sure I don’t need to convince anyone that it’s a popular food, but let me hit you with this: Americans eat 350 slices of pizza per second. I’m going to let that one sink in for a moment before moving on. Did it sink? Are you thinking about how fast seconds go by? Really fast. Many, many seconds have passed since the beginning of this paragraph, and in that time we’ve lost many hundreds of acres of pizza forest that were once home to thousands of species and unless we do something to curb our insatiable desire for…wait no.
For such a popular food there is naturally a lot of competition for pizza businesses. One pizza genius back in the day came up with the idea to start delivering hot, cheesy pizza right to your door, and for a while that was a great way to differentiate your pizzeria from the crowd. However, these days pizza delivery is old news and the time has come to find new, creative ways to market your pizza delivery program in order to rise above the competition. Today for your reading pleasure I offer three pizza delivery promotion ideas to get the old wheels turning.
1. Offer dorm delivery deals. Fact: the only thing college students love more than pizza is cheap pizza delivered to their door. The beauty of this promotion is that once you make your first dorm delivery, the word is bound to spread quickly. While packing students together like Pringles might be terrible for sanitation, it is great for word-of-mouth advertising. If your pizza, price and service impresses one student, more will follow.
2. Offer online ordering. If you are like me, you might be somewhat disturbed by society’s growing aversion to human contact. However, online ordering for many customers is a much easier and preferable way to order food. It is also a method that goes well with pizza delivery as the two services emphasize convenience more than any other benefit. If your business offers this service, you are bound to get customers that value quickness and convenience, a growing demographic in this digital age.
3. Offer a unique delivery service. Take a cue from Galactic Pizza in Minneapolis, whose drivers dress up like super heroes and deliver pizza via electric cars. This is a brilliant promotion as it highlights both a concern for the environment and a playfulness that sparks plenty of attention. And the attention converts to sales, too. Since implementing this policy business has boomed and shows no signs of slowing down. By coming up with a new and creative way to deliver your pizza, potential customers are bound to take notice and think of you next time they are looking for this classic cheesy treat.