Gift cards have always been hot around the holidays, but for restaurants, they are top-selling items for many eateries, chains and independents alike. According to the National Restaurant Association, 78% of adults say they would like to receive restaurant gift cards or gift certificates for birthdays, holidays or other gift-giving occasions. With such a high demand, restaurants are missing out if they don’t offer something like that this year! Here are some reasons why gift cards are so popular with customers
Five industry tips and tricks to help you market your restaurant this holiday season.
Speaking as someone who watched the television program Cheers in the late 1980s, I definitely prefer to visit a local establishment “where everybody knows your name." The impression of the television show’s bar and restaurant was that it had been around for many years, building staying power with local patrons. This kind of investment in people can help ensure a successful business, especially when it involves food and drink.