How Restaurants Can Make the Most of the Holiday Season

Gingerbread Men

During the holidays, people are occupied, strapped for cash and potentially out of town, so bringing normally loyal customers into the restaurant may be more difficult than usual than usual. During the holidays, however, there are a few sure-fire ways to improve your chances of seeing customers come through your doors--hopefully with in-laws in tow--to celebrate the season.

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Holiday Treats to Add to Your Restaurant Menu

Mulled Wine

During the holidays, many restaurants add holiday treats to their menu to get in the spirit of the season. In an earlier post, it was stressed that you don't want to alienate your guests by going secular, and that's not what I'm trying to do by ordering the recipes the way I did. I ordered them this way so restaurants that want to cater to everyone can mix and match and add a few traditional treats from each celebration.

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Top 5 Reasons to Give Restaurant Gift Cards this Holiday Season

Present

Gift cards have always been hot around the holidays, but for restaurants, they are top-selling items for many eateries, chains and independents alike. According to the National Restaurant Association, 78% of adults say they would like to receive restaurant gift cards or gift certificates for birthdays, holidays or other gift-giving occasions. With such a high demand, restaurants are missing out if they don’t offer something like that this year! Here are some reasons why gift cards are so popular with customers

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5 Ways to Market Your Restaurant for the Holidays

Posted on November 29, 2010
Holiday Themed Restaurant

Five industry tips and tricks to help you market your restaurant this holiday season.

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Go Local and Build Staying Power

Posted on November 24, 2010

Speaking as someone who watched the television program Cheers in the late 1980s, I definitely prefer to visit a local establishment “where everybody knows your name." The impression of the television show’s bar and restaurant was that it had been around for many years, building staying power with local patrons. This kind of investment in people can help ensure a successful business, especially when it involves food and drink.

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