We at FoodServiceWarehouse.com went to Seth Rubin, owner of Rise & Shine Biscuit Kitchen and Cafe in Denver, Colorado, to ask him a few questions about how he does breakfast at his restaurant.
Breakfast is a booming time of day that is becoming even more popular with quick service and fast food restaurants. If you are a restaurant owner wanting to take on the breakfast crowd then take note. When it comes to breakfast, having the right ingredients can determine your success in this daypart.
Comfort and price are two theories as to why consumers are demanding more breakfast items on restaurant menus; both theories stem from the recession. Breakfast is the ultimate comfort food. Menu items like: biscuits and gravy or bacon and eggs remind people of a time when things were simpler, and in tough economic times, people want to be reminded of simpler days. As far as the price theory goes, well, breakfast is cheaper than lunch and dinner, so many consumers that still want to eat out have switched to eating breakfast away from home in order to save money.
They say breakfast is the most important meal of the day—and for many restaurant, that daypart is turning into one of the hottest money makers of the business. Fast food restaurants especially are ramping up their staff, food inventory and sunshine-themed menus to deliver new options for customers seeking morning munchies on-the-go.
With all the restaurants that are starting to offer breakfast items on their menu, its no wonder that the most important meal is hot as a flap jack right now. Packaged Facts’ Breakfast Trends in the U.S. Foodservice Market estimates that breakfast restaurant sales reached $37.2 billion in 2009, and forecasts that they will reach $37.0 billion in 2010 and $37.7 billion in 2011. While these numbers seem relatively low, when you put into consid...