How Breakfast is Taking Over The Foodservice Industry
Posted on November 7, 2010
With all the restaurants that are starting to offer breakfast items on their menu, its no wonder that the most important meal is hot as a flap jack right now. Packaged Facts’ Breakfast Trends in the U.S. Foodservice Market estimates that breakfast restaurant sales reached $37.2 billion in 2009, and forecasts that they will reach $37.0 billion in 2010 and $37.7 billion in 2011. While these numbers seem relatively low, when you put into consideration that the restaurant industry is in a downward spiral from a bad economy and there is plenty of breakfast share to go around, its easy to see why so many companies are jumping on the breakfast bandwagon. However, is it right for every foodservice concept?
In the next 2 weeks the FSW Blog Network will be examining the booming breakfast business as well as other HOT topics like coffee and recommended products, equipment and supplies to help your foodservice company take the plunge into the morning rush. Check back often to get the latest and greatest on all things breakfast!
Here are some fast facts to consider:
- Breakfast beats all other meals in terms of sales growth in the quick-service restaurant industry. For the fiscal year ended in March 2010, breakfast made up 21 percent of fast food purchases, up from 18.8 percent in the year ended February 2005. Sales of breakfast sandwiches rose 19 percent in the last five years to 3.24 billion annual servings industrywide. (NPD Group)
- According to Technomic, “Breakfast Consumer Trend Report” 2009: 77 percent of consumers say they purchase breakfast sandwiches either sometimes or often on weekdays.
- Breakfast sandwich servings continue to grow, up 3 percent for the year ending November 2009. (The NPD Group / CREST®, year ending November 2009)
- Approximately 1⁄3 of consumers say they’d like to see quick-service restaurants offer breakfast throughout the day, and 35 percent would likely order breakfast during non-traditional breakfast hours.
- According to a OnePoll survey announced in the U.K. Telegraph, breakfast meetings are more productive than afternoon meetings. 67% of the 3,000 respondents said they are more likely to be attentive during breakfast.
- According to Mintel Research, U.S. restaurant chains added 460 new breakfast items to their menus in 2009, an increase over both 2008 and 2007. Many of the new items were value-priced, supporting additional Mintel research that 90% of U.S. consumers spent less on breakfasts in 2009 than in 2008.