How to Infiltrate Your Customers’ Restaurant Choices
Posted on May 14, 2012
Today’s technology has allowed restaurant marketing efforts to spread into customers’ lives in many avenues of communication. Couple this with the social attachment to dining out and you have a recipe for perfect marketing chemistry. Harness the opportunities to be in the forefront of your customer’s memory and use the following marketing technologies to infiltrate your customer next dining decision.
Review Your Reviews
Don’t bury your head in the sand over negative reviews. Use the good, the bad and the ugliest of reviews to sharpen any areas of service that may be slacking. Next, host parties for participants of restaurant review sites such as Yelp. Invite comment happy customers to your restaurant and provide them with an awesome experience to write about. Build a positive brand awareness for your restaurant in the very places people look for recommendations.
Reserve Tables Online
Consider every guest as a busy individual who doesn’t have a lot of time to call restaurants for reservations. Online reservation services provide customers with the ability to book a table during their commute to work, while waiting to pick up the dry cleaning or while taking a lunch break at work. Companies such as OpenTable allow you to place a reservation application directly on your website, saving you time and staffing on taking each reservation over the phone.
Make Mobile Opportunities
Smartphone users love their apps. Put your restaurant on the technological map with mobile applications that provide reservation services, ordering capabilities and exclusive coupon offers. Help your customers skip the line and get them in your restaurant faster, out the door happier and overall more eager to return to your restaurant again and again. Companies such as Splick-It create customized mobile apps for restaurants to offer mobile ordering.
Be a Part of the Conversation
If you haven’t created a Facebook page, what are you waiting for? Facebook is free, it’s relevant and best of all it helps customers share information about your restaurant with other future customers. Post updates that highlight new menu items, upcoming events and allow customers to post comments about their experiences with your restaurant. Best of all, you can monitor the comments and only need to display the positive things people have to say. Twitter is another fabulous outlet to get the word out. Tweet specials, limited time deals, daily jokes or whatever caters to your fan base.
Accumulate regular customers faster by remaining in their memories. Keep your restaurant’s name, brand and experience in the minds of your customers by reaching into the places they rely on for information.
- What’s New: Top 100 Restaurants app (sfgate.com)