Should you still be recession planning? Or, should you be planning a recession-proof business model? According to the guys who tell us what’s actually going on with the economy these days, the recession is over, and has been over since last year. While that may be true, it’s still hard to believe it when restaurants and other businesses are struggling to get customers in the seats, or worse, closing the doors altogether. Still, some businesses and business models are experiencing just the opposite—that is, they have actually seen improved sales this year. McDonald’s is one such fast-food chain that is showing gains through it's clever recession planning. Its sales rose in August, 4.6 percent in the U.S. This beats the figure from the previous year, which was only 2.2 percent. Sales also rose slightly in Europe. And globally, sales were up 4.9 percent in August.