Restaurant Marketing

Last Minute Gift Ideas for Your Customers

Posted on December 16, 2011

The other day I found myself humming "Have a Holly Jolly Christmas" silently in my head for the bagillionth time and realized that Christmas is next week. Next week! With holiday get-togethers, cocktail parties and Christmas morning quickly approaching like a kamikaze Rudolph, it's time to buckle down and get to business. Many people out there are in this same situation. They may be shopping for a nice gift for a host or hostess, or ...

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Repeal Day: Time to Party Like It’s 1933

Posted on December 2, 2011
repeal day in a bar

Celebrate Repeal Day in your bar on December 5 with drink specials or specialty prohibition-era inspired cocktail recipes. Or visit your favorite local watering hole and raise a glass to freedom and hops for all.On December 5, 1933 libations were fully liberated. After 13 long years of rum running, speakeasies and bath tub gin, the 21st amendment repealed the 18th amendment - rendering the Volstead Act null and void. Whiskey, scotch and ...

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Making the Most of April Fools’ Day in the Restaurant

I'll be the first to admit that I am probably one of the more gullible people I know. This can be a problem on days like today, April Fools Day, when people take advantage of souls like mine that just aren't quite as adept at picking out the untruths in even the most unbelievable stories. However, I will say that I do get a good laugh out of the witty things people come up with, especially if it's a large scale prank. Today, I've rounded up some ...

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5 Ways to Market Your Restaurant for the Holidays

Posted on November 29, 2010
Holiday Themed Restaurant

Five industry tips and tricks to help you market your restaurant this holiday season.

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Go Local and Build Staying Power

Posted on November 24, 2010

Speaking as someone who watched the television program Cheers in the late 1980s, I definitely prefer to visit a local establishment “where everybody knows your name." The impression of the television show’s bar and restaurant was that it had been around for many years, building staying power with local patrons. This kind of investment in people can help ensure a successful business, especially when it involves food and drink.

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