Restaurant Marketing

Repeal Day: Time to Party Like It’s 1933

Posted on December 2, 2011
repeal day in a bar

Celebrate Repeal Day in your bar on December 5 with drink specials or specialty prohibition-era inspired cocktail recipes. Or visit your favorite local watering hole and raise a glass to freedom and hops for all.On December 5, 1933 libations were fully liberated. After 13 long years of rum running, speakeasies and bath tub gin, the 21st amendment repealed the 18th amendment - rendering the Volstead Act null and void. Whiskey, scotch and ...

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Making the Most of April Fools’ Day in the Restaurant

I'll be the first to admit that I am probably one of the more gullible people I know. This can be a problem on days like today, April Fools Day, when people take advantage of souls like mine that just aren't quite as adept at picking out the untruths in even the most unbelievable stories. However, I will say that I do get a good laugh out of the witty things people come up with, especially if it's a large scale prank. Today, I've rounded up some ...

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5 Ways to Market Your Restaurant for the Holidays

Posted on November 29, 2010

Tis the season for gift giving. Consumers are looking for easier and less expensive ways to give and nothing sparks their interest like gift cards. Statistics show that more and more consumers are buying gift cards this year then last so if you are not already offering gift cards to your customers you could be missing out. Try sparking additional interest in your gift cards by offering customers a perk for buying a card from you. “At The ...

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Go Local and Build Staying Power

Posted on November 24, 2010

Guest blog by Kelly Wilson Speaking as someone who watched the television program Cheers in the late 1980s, I definitely prefer to visit a local establishment “where everybody knows your name." The impression of the television show’s bar and restaurant was that it had been around for many years, building staying power with local patrons. This kind of investment in people can help ensure a successful business, especially when it involves ...

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How to promote your catering business online

Posted on November 22, 2010

This guest blog is brought to you by LowCountry Barbecue. Any good business knows the value of positive press, a good reputation and a quality product. When people talk about your service in a positive light, it can be extremely beneficial and can support your endeavors. In the catering business, word of mouth advertising is valuable to a degree. In today’s world of internet-this and smartphone-that, it takes more than just good food to ...

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