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During the holidays, people are occupied, strapped for cash and potentially out of town, so bringing normally loyal customers into the restaurant may be more difficult than usual than usual. During the holidays, however, there are a few sure-fire ways to improve your chances of seeing customers come through your doors--hopefully with in-laws in tow--to celebrate the season.
During the holidays, many restaurants add holiday treats to their menu to get in the spirit of the season. In an earlier post, it was stressed that you don't want to alienate your guests by going secular, and that's not what I'm trying to do by ordering the recipes the way I did. I ordered them this way so restaurants that want to cater to everyone can mix and match and add a few traditional treats from each celebration.
Gift cards have always been hot around the holidays, but for restaurants, they are top-selling items for many eateries, chains and independents alike. According to the National Restaurant Association, 78% of adults say they would like to receive restaurant gift cards or gift certificates for birthdays, holidays or other gift-giving occasions. With such a high demand, restaurants are missing out if they don’t offer something like that this year! Here are some reasons why gift cards are so popular with customers
Five industry tips and tricks to help you market your restaurant this holiday season.
Last weekend, Denver, Colorado proved this rarity wrong by hosting one of the biggest, scariest Halloween events in the city—and it involved a lot of restaurants. Even riding public transportation downtown, one could tell something strange was going on. Men and women of all ages were grouped together, dressed in ragged shirts and torn pants, hair matted, and—this was the strangest part—covered in ghostly white make-up, scars, and oozing blood. Don’t be alarmed. From the amateur make-up jobs on many of them, and the lingering bright red hue, it was pretty clear that it was fake blood. Plus, most of them were laughing and having fun. I essentially found myself on a train with a bunch of social, excited zombies, and before long, I realized they weren’t out for brains. They were out for booze.