4 Tips for Mother’s Day Restaurant Planning
Posted on May 11, 2012
Mother’s day restaurant planning is important. Why? Because on Mother’s Day, many people plan a special meal for their mothers, grandmothers and mothers-in-law.
According to the National Restaurant Association, 38% of consumers dine out on Mother’s Day, making it one of the most popular days of the year to go out to eat. Many Americans celebrate the occasion with a special meal, and six out of ten of these people celebrate that meal in a restaurant. For restaurant owners and operators, Mother’s Day is an important opportunity to draw in regulars and newcomers alike to enjoy quality time, pleasant conversation and great food, whether it’s brunch, dinner or dessert.
Today we’re offering a few tips for the restaurant owner or operator as you head into this Mother’s Day weekend. Make moms happy with sufficient staff, proper reservation management and mouth-watering specials.
Mother’s Day Restaurant Planning Tip #1: Avoid Overbooking
Although taking as many reservations as possible may be tempting, overbooking a restaurant on a busy day like Mother’s Day is a recipe for disaster. Be sure you have someone managing the reservation book and the telephone at all times so you know when you can take more reservations and when you need to slow it down. As a helpful guideline, consider booking tables in groups in order to pay special attention to timing. For a Mother’s Day brunch, try booking reservations at 10:30AM, 12:00PM, and 1:30PM. Special seating times like this helps coordinate the masses and structure any unnecessary kitchen chaos as well.
Mother’s Day Restaurant Planning Tip #2: Offer Special Menus or Promotions
Offering specials on Mother’s Day is a key component to drawing guests both new and old. Regulars may want to come to your restaurant because they already love what you have to offer, and a Mother’s Day special will add something even more special. Newcomers may be attracted by a special menu or deal, and return for future special occasions or even everyday meals. Try a prix-fixe brunch menu with sweet and savory options. If you run a bar, try offering free drink specials for moms.
Mother’s Day Restaurant Planning Tip #3: Communicate Menu Changes to Staff
Many restaurants create special menus for holidays or special events. Sometimes restaurant operators will offer special food or beverage items on Mother’s Day, or even come up with an entirely new menu. Whatever changes you make, be sure the kitchen staff as well as the serving staff are all aware. Servers communicating with guests need to be able to speak to the menu adjustments, and the cooks or chef need to be prepared to lead their staff in adequate meal production. Be sure to have appropriate pre-shift meetings or tastings to make the holiday go as smoothly as possible.
Mother’s Day Restaurant Planning Tip #4: Schedule Staff Accordingly
Restaurants should be even more organized than usual for holidays like Mother’s Day, when throngs of customers often crowd restaurants to eat all at the same time. It is essential that you prepare accordingly with sufficient staff to handle the rush. Not only that, but assign waitstaff who are considerate, patient and efficient. Mother’s Day can be stressful and hectic despite all intentions, and a pleasant server can do wonders to make the experience that much more memorable.