March Madness is here and customers are ready to flock to their favorite bar or restaurant to watch the games. Make sure your business is the spot they think to go first by upping your game like the pros do. Read on...
Millennials, also known as Generation Y, are the biggest generation since the Baby Boomers. Depending on what source you use, they are loosely defined as anyone born between 1977 and 1992 (Source). It is an extremely diverse group and is made up of between 50 and 90 million individuals. No matter how you slice it, it is a group with enormous buying power that restaurants would be wise not to ignore. Although Millennials have been hit hardest by the economic recession, with a higher unemployment rate than the rest of the country, they are also the generation that eats out the most and spends the most in restaurants. Whatever the reason for this is (they’re bad at math?), Millennials purchase 36 percent of their meals away from home, while Generation X purchases 31 percent and Baby Boomers only 26 percent (Source). So, how do you get these big spenders to patronize your restaurant more often? Aside from giving away food from free, there are a few basic demographic considerations to keep in mind.
With every follicle of his dashingly combed-back hair, JFK loved America. He also looked kind of like Alfred E. Newman of Mad Magazine fame as a child, but that’s beside the point. What is the point? That starting now until February 18th at 11.59 pm MT, you can take $30 off your next order of $200 or more with the coupon code PrezDay15.
When it comes to the holidays, birthdays and anniversaries, people are willing to shell out some extra cash for the occasion. With deep pocketbooks out there, it's up to restaurants to give customers a reason to dine at their establishment during the holidays. Will customers deem your restaurant worthy of their hard earned cash? Follow these restaurant marketing tips and you'll be on your way to full tables, a stuffed cash register and happy customers.
Pizza pretty much sells itself. But adding some expert pizza marketing to your restaurant is like the icing on the cake—or rather, the extra toppings on the pie. Pizza Marketing is all about getting and keeping the name of your pizzeria in the forefront of customers’ minds. Check out these time tested and proven pizza marketing strategies guaranteed to increase deliveries, pick up your take-out business,