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The past two years or so have been tough for many restaurateurs. Trying to sustain a restaurant business, let alone open up a new concept, takes an incredible amount of determination and savvy, and in many cases even the deepest commitment cannot keep the doors open.
During the holidays, people are occupied, strapped for cash and potentially out of town, so bringing normally loyal customers into the restaurant may be more difficult than usual than usual. During the holidays, however, there are a few sure-fire ways to improve your chances of seeing customers come through your doors--hopefully with in-laws in tow--to celebrate the season.
Gift cards have always been hot around the holidays, but for restaurants, they are top-selling items for many eateries, chains and independents alike. According to the National Restaurant Association, 78% of adults say they would like to receive restaurant gift cards or gift certificates for birthdays, holidays or other gift-giving occasions. With such a high demand, restaurants are missing out if they don’t offer something like that this year! Here are some reasons why gift cards are so popular with customers